Sustainability

At Klaus K, we strive to contribute to a more sustainable future by considering various aspects of responsibility in everything we do. Read below about our operations and the certifications we have been awarded. If you have any questions regarding sustainability, please don’t hesitate to contact us.

WeCare

WeCare is about how in our daily operations we take care of people, the environment and profitability at the same time.

This means that we cannot be profitable without caring about people and the environment. But we also know that we cannot care about people and the environment without creating profitability.

The WeCare main areas are:

• Diversity among employees
• Ethical and sustainable trade in our supply chain
• Local social responsibility in our community
• Environment
• Good, healthy and sustainable food
  
  

We will create possibilities for people both in and out of our operations. We will run hotels so that they have the smallest environmental impact. We will make our guests feel a little bit better when they check out than when they checked in.

WeCare is part of our identity and our culture, and we are very proud of it. Read more about WeCare here.

Nordic Swan

Klaus K Hotel is proud to have been awarded the Nordic Swan Ecolabel as of November 18, 2025, together with our Nordic hotel family.

The Nordic Swan Ecolabel is the official ecolabel of the Nordic countries and one of the most demanding environmental certifications in the world.

The Nordic Swan Ecolabel helps mitigate climate change, promotes the circular economy, and supports the preservation of biodiversity, quality, and safety. Its ambitious criteria consider all essential stages of a product’s or service’s life cycle — from raw materials and production to energy use, waste management, and recycling.

Learn more about the Nordic Swan Ecolabel at Strawberry.

Sustainable Travel Finland

Klaus K Hotel is awarded with the Sustainable Travel Finland certificate. Sustainable Travel Finland (STF) programme provides companies and destinations with a concrete toolkit for developing sustainable tourism, which makes it easier to systematically adopt sustainable measures and choices into the everyday life of a region or company. The programme is free of charge and designed for all tourism stakeholders in Finland. Companies and destinations awarded with STF label have access to a continuous development model, the latest information on the sustainable travel development, marketing support, and additional visibility through Visit Finland’s channels.

we4you

This year, the proceeds from the Klaus K Lonely Christmas Tree campaign will be directed to the we4you charity. The donations help make final wishes come true through three heartfelt requests, create unique moments for families to share, and leave memories that live on.

Since 2013, the Finnish we4you charity has supported seriously and incurably ill children, young people, and their families — especially at the moments when support matters most. In 2024, as much as 96.75% of all donated funds went directly to making good happen, bringing joy, courage, and hope to families facing life’s hardest moments.

Read more about we4you here (information available in Finnish only).